Mission
The Vukovar Water Tower – symbol of Croatian unity was established to manage the memorial site of the Homeland War. It has also become a cultural and historical monument of modern Croatian national identity, preserving the memory of the sacrifice made during the Homeland War.
Vision
The vision of the Vukovar Water Tower – symbol of Croatian unity is to promote and preserve the rich cultural and historical heritage alongside memorial tourism. We wish to share our compelling story with all visitors, and we also want every visitor to leave the site filled with a message of peace and tolerance.
The Vukovar Water Tower, with a height of 50,33 m, was built from 1963 to 1968 at an altitude of 156,33 m in an area called Najpar Garden.
The water tower was designed by architects Petar Kušan and Sergej Kolobov, according to a project idea by Alexander Rose of building a water supply network.
Today, the Vukovar Water Tower, a technical and memorial monument, is a protected cultural heritage.
In 2016, at the initiative of the City of Vukovar, led by Mayor Ivan Penava, the Vukovar Water Tower – symbol of Croatian unity fundraising campaign was launched for the conservation and restoration of the Vukovar Water Tower.
The Vukovar Water Tower, with its wounds and scars, shows the effort and sacrifice of all Croats for a free and independent Croatia.
History has proven to us that in extraordinary moments of unity, Croatia can win on all fronts, whether military-political, athletic or any other, and that is why the Vukovar Water Tower is considered a symbol of Croatian unity.
Visual identity
“In approaching the visual identity, we had in mind the complexity and comprehensiveness of the symbolism of the Vukovar Water Tower for Croatia. The goal was to come up with a visually powerful and monumental identity that differs from the literal shape of the water tower, while at the same time conveying the message that this symbol represents.”
The tower was directly hit 640 times. Despite all his wounds, he did not collapse and thus remained in the same place throughout the siege of Vukovar. Elements of an attempt at its destruction became part of its wholeness. This path was followed by the architectural design team in the design of its visual identity.
“The basic idea of this visual identity is to show that the attempt to destroy and injure the city and its symbol is what connected the people more strongly and further strengthened them. By subtracting the element, the circles that symbolize the projectiles from one square, and moving them into the frame of the new one, we present exactly this idea.”
Kazinoti&Komenda
